Attitudes of Developing Counties Towards “Country-of-Origin” Products in an Era of Multiple Brands

Journal of International Consumer Marketing

Volumn 11, Issue 4, 1999, Pages 97-116

  Agbonifoh, Barnabas A ^a   Elimimian, Jonathan U ^b  

^a UNIVERSITY OF BENIN   (Nigeria)

^b JOHNSON C SMITH UNIVERSITY   (United States)

Author keywords

Country of origin; Multiple brands; Nigeria; Reverse ethnocentrism; Technologically less advanced countries; Technologically more advanced countries

Indexed keywords

EID: 0442267003     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v11n04_06     Document Type: Article

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