The importance of country images in the formation of consumer product perceptions

International Marketing Review

Volumn 16, Issue 2, 1999, Pages 108-125

  D'Astous, Alain ^a   Ahmed, Sadrudin A ^b  

^a UNIVERSITÉ DE SHERBROOKE   (Canada)

^b UNIVERSITY OF OTTAWA   (Canada)

Author keywords

Brand image; Brands; Consumer behaviour; Country of origin; International marketing; Perception

Indexed keywords

EID: 0346555860     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339910267772     Document Type: Article

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