The joint effects of brands and warranties in signaling new product quality

Journal of Economic Psychology

Volumn 23, Issue 2, 2002, Pages 165-190

  Price, Lydia J ^a   Dawar, Niraj ^b  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

Consumer attitudes; Consumer psychology; Experimentation; Marketing

Indexed keywords

EID: 0036206258     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-4870(02)00062-4     Document Type: Article

References (24)

1. The use of extrinsic cues to facilitate product adoption
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3. The role of consumers' intuitions in inference making
4. Price and brand name as indicators of quality dimensions
5. The effects of order and direction on multiple brand extensions
6. Brand equity as a signaling phenomenon
7. Competing on the eight dimensions of quality
8. The informational role of warranties and private disclosure about product quality
9. The usefulness of product warranties for reputable and new brands
10. The effects of sequential introduction of brand extensions
11. No pain, no gain: A critical review of the literature on signaling unobservable product quality
12. The role of market forces in assuring contractual performance
13. Choices from sets including remembered brands: Use of recalled attributes and prior overall evaluations
14. The effect of price on subjective product evaluations
15. Price as an informational cue: Effects on product evaluation
16. Evaluation of brand extensions: The role of product feature similarity and brand concept consistency
17. Service contract compared to warranty as a means to reduce consumer's risk
18. Signaling product quality: The view from information economics and consumer Psychology
19. The effect of price, brand name and store name on buyer's perceptions of product quality: An integrative review
20. Consumer rankings of risk reduction methods
21. Warranty and other extrinsic cue effects on consumers' risk perceptions
22. Umbrella branding as a signal of new product quality: An example of signalling by posting a bond
23. Price-quality integration in warranty evaluation
24. A schemer schema: Consumers intuitive theories about marketers incluence tactics