Brand name translation: Language constraints, product attributes, and consumer perceptions in East and Southeast Asia

Journal of International Marketing

Volumn 10, Issue 2, 2002, Pages 29-45

  Hong, F C ^a   Pecotich, Anthony ^a   Shultz II, Clifford J ^b  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^b ARIZONA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 11244339645     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.10.2.29.19534     Document Type: Article

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