The effects of market orientation on new service performance: The mediating role of innovation

International Journal of Services, Technology and Management

Volumn 16, Issue 1, 2011, Pages 49-73

  Cheng, Colin C ^a   Krumwiede, Dennis ^b  

^a YUAN ZE UNIVERSITY   (Taiwan)

^b IDAHO STATE UNIVERSITY   (United States)

Author keywords

Market orientation; New service performance; Service innovation

Indexed keywords

MANAGEMENT; MARKETING;

CUSTOMER ORIENTATION; ENVIRONMENTAL FACTORS; INTER-FUNCTIONAL COORDINATION; MARKET ORIENTATION; NEW SERVICE PERFORMANCE; SERVICE INNOVATION; STRUCTURAL EQUATION MODELLING; TECHNOLOGICAL TURBULENCES;

COMMERCE;

EID: 80052002960     PISSN: 14606720     EISSN: 1741525X     Source Type: Journal    
DOI: 10.1504/IJSTM.2011.041977     Document Type: Article

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