The development and impact of marketing capabilities in central Europe

Journal of International Business Studies

Volumn 31, Issue 1, 2000, Pages 63-81

  Fahy, John ^a   Hooley, Graham ^b   Cox, Tony ^b   Beracs, Jozsef ^c   Fonfara, Krzysztof ^d   Snoj, Boris ^e  

^a UNIVERSITY OF LIMERICK   (Ireland)

^b ASTON UNIVERSITY   (United Kingdom)

^c Budapest University of Economic Sciences   (United States)

^d Wielkopolska Business School   (Poland)

^e UNIVERSITY OF MARIBOR   (Slovenia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034421652     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8490907     Document Type: Article

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