Interactions between marketing and quality at the SBU level: Influences and outcomes

Journal of the Academy of Marketing Science

Volumn 26, Issue 3, 1998, Pages 190-208

  Morgan, Neil A ^a   Piercy, Neil F ^b  

^a UNIVERSITY OF CAMBRIDGE   (United Kingdom)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032379611     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070398263002     Document Type: Article

References (13)

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3. Anderson, John C., Manus Rungtusanatham, and Roger G. Schroeder. 1994. "A Theory of Quality Management underlying the Deming Management Method." Academy of Management Review 19 (3): 472-509.
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9. Bounds, Greg, Lyle Yorks, Mel Adams, and Gipsie Ranney. 1994. Beyond Total Quality Management: Toward the Emerging Paradigm. New York: McGraw-Hill.
10. Chakravarthy, Balaji S. 1986. "Measuring Strategic Performance." Strategic Management Journal 7:437-458.
11. Chowdhury, Jhinuk and Ajay Menon. 1993. "Dimensions of Quality: A Contingency Framework and Strategic Implications for Manufactured Goods." In Proceedings of AMA Winter Educators Conference, Chicago: American Marketing Association, 191-200.
12. Cole, Robert E. 1993. "Introduction to Special Issue on TQM." California Management Review 35 (3): 7-11.
13. Cravens, D. W., C. W. Holland, C. W. Lamb, and W. C. Moncrief. 1988. "Marketing's Role in Product and Service Quality." Industrial Marketing Management 17 (November): 285-304.