An exploration of fashion retailer own brand strategies

Journal of Fashion Marketing and Management

Volumn 15, Issue 1, 2011, Pages 91-107

  McColl, Julie ^a   Moore, Christopher ^b  

^a GLASGOW CALEDONIAN UNIVERSITY   (United Kingdom)

^b GLASGOW CALEDONIAN UNIVERSITY   (United Kingdom)

Author keywords

Brands; Fashion industry; Retailing

Indexed keywords

EID: 79952308870     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612021111112368     Document Type: Article

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