More than just a name above the shop: A comparison of the branding strategies of two UK fashion retailers

International Journal of Retail & Distribution Management

Volumn 26, Issue 8, 1998, Pages 318-323

  Birtwistle, Grete ^a   Freathy, Paul ^b  

^a GLASGOW CALEDONIAN UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986077452     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590559810231788     Document Type: Article

References (20)

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