Silence of the brands

European Journal of Marketing

Volumn 38, Issue 1-2, 2004, Pages 224-238

  Salzer‐Mörling, Miriam ^a   Strannegård, Lars ^a  

^a STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

Author keywords

Brand image; Philosophical concepts

Indexed keywords

EID: 22544480284     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410511203     Document Type: Review

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