Divided by a common language: Diversity and deception in the world of global marketing

International Journal of Market Research

Volumn 38, Issue 2, 1996, Pages 105-122

  Goodyear, Mary ^a  

^a MBL Group plc

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2842580221     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (20)

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