Follow my leader? Lookalike retailer brands in non-manufacturer-dominated product markets in the UK

International Review of Retail, Distribution and Consumer Research

Volumn 9, Issue 2, 1999, Pages 163-185

  Burt, Steve ^a   Davis, Shiona ^b  

^a UNIVERSITY OF STIRLING   (United Kingdom)

^b NONE

Author keywords

Brand Positioning; Grocery Retailing; Lookalikes; Retailer Brands

Indexed keywords

EID: 33750721635     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/095939699342624     Document Type: Article

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