The fight between store brands and national brands-What's the score?

Journal of Retailing and Consumer Services

Volumn 13, Issue 5, 2006, Pages 331-338

  Juhl, H J ^a   Esbjerg, L ^a   Grunert, K G ^a   Bech Larsen, T ^a   Brunso K ^a  

^a AARHUS SCHOOL OF BUSINESS   (Denmark)

Author keywords

Brand architecture; Brand recall; Customer based brand equity; Store brands

Indexed keywords

COMPETITION (ECONOMICS); MARKET; RETAILING;

EID: 33745277410     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2005.10.003     Document Type: Article

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