Corporate Branding, Retailing, and Retail Internationalization

Corporate Reputation Review

Volumn 5, Issue 2-3, 2002, Pages 194-212

  Burt, S L ^a   Sparks, L ^a  

^a UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 84986060294     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540174     Document Type: Article

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