The influence of brand recognition on retail store image

Journal of Product & Brand Management

Volumn 6, Issue 6, 1997, Pages 373-387

  Porter, Stephen S ^a   Claycomb, Cindy ^a  

^a WICHITA STATE UNIVERSITY   (United States)

Author keywords

Brand awareness; Brand image; Stores

Indexed keywords

EID: 84986172702     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429710190414     Document Type: Article

References (14)

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