Consumer characteristics and demand for store brands

International Journal of Retail & Distribution Management

Volumn 35, Issue 5, 2007, Pages 328-341

  Baltas, George ^a   Argouslidis, Paraskevas C ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Brand management; Brands; Consumer behaviour; Consumer goods; Generics; Retailing

Indexed keywords

EID: 34249023365     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550710743708     Document Type: Article

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