An empirical model of customer loyalty in the Jordanian Mobile Telecommunications Market

International Journal of Mobile Communications

Volumn 9, Issue 1, 2011, Pages 76-101

  Akroush, Mamoun N ^a   Al Mohammad, Samer M ^b   Zuriekat, Majdy I ^a   Abu Lail, Bayan N ^c  

^a GERMAN JORDANIAN UNIVERSITY   (Jordan)

^b MUTAH UNIVERSITY   (Jordan)

^c AL Hilal Drug Store   (Jordan)

Author keywords

Customer satisfaction; Customer trust; Mobile telecommunications; Perceived switching costs; Service quality

Indexed keywords

CUSTOMER LOYALTY; CUSTOMER TRUST; EMPIRICAL FINDINGS; EMPIRICAL MODEL; MOBILE SUBSCRIBERS; MOBILE TELECOMMUNICATIONS; PATH ANALYSIS; PERCEIVED SWITCHING COSTS; SERVICE QUALITY; SWITCHING COSTS;

COST BENEFIT ANALYSIS; COSTS; QUALITY OF SERVICE; REGRESSION ANALYSIS; SALES; SWITCHING; TELECOMMUNICATION;

CUSTOMER SATISFACTION;

EID: 78651322599     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2011.037956     Document Type: Article

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