Service quality and customer satisfaction measurement of mobile value-added services: A conceptual review

International Journal of Mobile Communications

Volumn 6, Issue 2, 2008, Pages 165-176

  Chen, Jengchung V ^a   Aritejo, Bayu Aji ^b  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^b GADJAH MADA UNIVERSITY   (Indonesia)

Author keywords

Customer satisfaction; Mobile value added service; Service quality

Indexed keywords

CUSTOMER SATISFACTION; QUALITY OF SERVICE; VALUE ENGINEERING;

MOBILE VALUE-ADDED SERVICES; VALUE-ADDED SERVICE QUALITY;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 38149133856     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2008.016575     Document Type: Review

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