Retail store loyalty: A comparison of two customer segments

International Journal of Retail & Distribution Management

Volumn 37, Issue 6, 2009, Pages 477-492

  Yavas, Ugur ^a   Babakus, Emin ^b  

^a EAST TENNESSEE STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MEMPHIS   (United States)

Author keywords

Consumer behaviour; Customer loyalty; Retailing; Shops; United States of America

Indexed keywords

EID: 69649103225     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550910956223     Document Type: Article

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