The role of satisfaction and website usability in developing customer loyalty and positive word-of-mouth in the e-banking services

International Journal of Bank Marketing

Volumn 26, Issue 6, 2008, Pages 399-417

  Casaló, Luis V ^a   Flavián, Carlos ^a   Guinalíu, Miguel ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Customer loyalty; Customer satisfaction; Electronic commerce; Virtual banking

Indexed keywords

EID: 51749106799     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320810902433     Document Type: Article

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