Gender and loyalty in the context of mobile services

International Journal of Mobile Communications

Volumn 6, Issue 6, 2008, Pages 714-728

  Lim, Heejin ^a,b   Kumar, Archana ^a,b  

^a UNIVERSITY OF TENNESSEE   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Gender differences; Loyalty; Mobile communications; Mobile service perception; Satisfaction

Indexed keywords

ECONOMIC VALUES; GENDER DIFFERENCES; LOYALTY; MOBILE COMMUNICATIONS; MOBILE SERVICE PERCEPTION; MOBILE SERVICES; PERCEIVED VALUE; PROMOTION STRATEGIES; RESEARCH MODELS; SATISFACTION; SERVICE QUALITY;

QUALITY OF SERVICE;

EID: 49249103650     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2008.019821     Document Type: Article

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