How to avoid customers leaving: The case of the Estonian telecommunication industry

Baltic Journal of Management

Volumn 4, Issue 1, 2009, Pages 66-79

  Kuusik, Andres ^a   Varblane, Urmas ^a  

^a UNIVERSITY OF TARTU   (Estonia)

Author keywords

Consumer behaviour; Customer loyalty; Customer relations; Estonia; Market segmentation; Telecommunications

Indexed keywords

EID: 58449095935     PISSN: 17465265     EISSN: None     Source Type: Journal    
DOI: 10.1108/17465260910930458     Document Type: Article

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