Doing good and doing better despite negative information?: The role of corporate social responsibility in consumer resistance to negative information

Journal of Service Research

Volumn 14, Issue 1, 2011, Pages 60-75

  Eisingerich, Andreas B ^a   Rubera, Gaia ^b   Seifert, Matthias ^c   Bhardwaj, Gunjan ^d  

^a IMPERIAL COLLEGE LONDON   (United Kingdom)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c IE BUSINESS SCHOOL   (Spain)

^d BOSTON CONSULTING GROUP   (Germany)

Author keywords

consumer firm relationships; CSR; customer orientation; negative information; service quality

Indexed keywords

EID: 78650692429     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670510389164     Document Type: Article

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