A stakeholder model for implementing social responsibility in marketing

European Journal of Marketing

Volumn 39, Issue 9-10, 2005, Pages 956-977

  Maignan, Isabelle ^a   Ferrell, O C ^b   Ferrell, Linda ^c  

^a ING Group   (Netherlands)

^b Department of Environmental and Radiological Health Sciences   (United States)

^c UNIVERSITY OF WYOMING   (United States)

Author keywords

Corporate identity; Social responsibility; Stakeholder analysis

Indexed keywords

EID: 25844437556     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510610662     Document Type: Article

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