-
1
-
-
0000761228
-
Some methods for respecifying measurement models to obtain unidimensional construct measurement
-
Andersen, James C. and David W. Gerbing (1982), "Some Methods for Respecifying Measurement Models to Obtain Unidimensional Construct Measurement," Journal of Marketing Research, 19 (November), 453-60.
-
(1982)
Journal of Marketing Research
, vol.19
, Issue.NOVEMBER
, pp. 453-460
-
-
Andersen, J.C.1
Gerbing, D.W.2
-
2
-
-
0023020183
-
The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations
-
Baron, Reuben M. and David A. Kenny (1986), "The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations," Journal of Personality and Social Psychology, 51 (6), 1173-82.
-
(1986)
Journal of Personality and Social Psychology
, vol.51
, Issue.6
, pp. 1173-1182
-
-
Baron, R.M.1
Kenny, D.A.2
-
4
-
-
0347973105
-
Conventional wisdom on measurement: A structural equation perspective
-
- and Richard Lennox (1991), "Conventional Wisdom on Measurement: A Structural Equation Perspective," Psychological Bulletin, 110 (2), 305-14.
-
(1991)
Psychological Bulletin
, vol.110
, Issue.2
, pp. 305-314
-
-
Lennox, R.1
-
5
-
-
0001369142
-
Tests of equality between sets of coefficients in two linear regressions
-
Chow, Gregory C. (1960), "Tests of Equality Between Sets of Coefficients in Two Linear Regressions," Econometrica, 28 (July), 591-605.
-
(1960)
Econometrica
, vol.28
, Issue.JULY
, pp. 591-605
-
-
Chow, G.C.1
-
7
-
-
21844518695
-
Marketing and seduction: Building exchange relationships by managing social consensus
-
Deighton, John and Kent Grayson (1995). "Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus," Journal of Consumer Research, 21 (March), 660-76.
-
(1995)
Journal of Consumer Research
, vol.21
, Issue.MARCH
, pp. 660-676
-
-
Deighton, J.1
Grayson, K.2
-
8
-
-
0031502147
-
An examination of the nature of trust in buyer-seller relationships
-
Doney, Patricia and Joseph P. Cannon (1997), "An Examination of the Nature of Trust in Buyer-Seller Relationships," Journal of Marketing, 61 (April), 35-51.
-
(1997)
Journal of Marketing
, vol.61
, Issue.APRIL
, pp. 35-51
-
-
Doney, P.1
Cannon, J.P.2
-
9
-
-
84949334519
-
Searching for a new advertising agency: A client perspective
-
Dowling, Grahame R. (1994), "Searching for a New Advertising Agency: A Client Perspective," International Journal of Advertising, 13 (3), 229-42.
-
(1994)
International Journal of Advertising
, vol.13
, Issue.3
, pp. 229-242
-
-
Dowling, G.R.1
-
10
-
-
0002915017
-
Signals of vulnerability in agency-client relations
-
Doyle, Peter, Marcel Corstjens, and Paul Michell (1980), "Signals of Vulnerability in Agency-Client Relations," Journal of Marketing, 44 (Fall), 18-23.
-
(1980)
Journal of Marketing
, vol.44
, Issue.FALL
, pp. 18-23
-
-
Doyle, P.1
Corstjens, M.2
Michell, P.3
-
11
-
-
0001932429
-
Developing buyer-seller relationships
-
Dwyer, F. Robert, Paul H. Schurr, and Sejo Oh (1987), "Developing Buyer-Seller Relationships," Journal of Marketing, 51 (April), 11-27.
-
(1987)
Journal of Marketing
, vol.51
, Issue.APRIL
, pp. 11-27
-
-
Dwyer, F.R.1
Schurr, P.H.2
Oh, S.3
-
12
-
-
0000139582
-
Cross-national 'laws' and differences in market response
-
Farley, John U. and Donald R. Lehmann (1994), "Cross-National 'Laws' and Differences in Market Response," Management Science, 40 (1), 111-22.
-
(1994)
Management Science
, vol.40
, Issue.1
, pp. 111-122
-
-
Farley, J.U.1
Lehmann, D.R.2
-
13
-
-
0032332988
-
Designing the next study for maximum impact
-
-, -, and Lane H. Mann (1998), "Designing the Next Study for Maximum Impact," Journal of Marketing Research, 35 (November), 496-501.
-
(1998)
Journal of Marketing Research
, vol.35
, Issue.NOVEMBER
, pp. 496-501
-
-
Mann, L.H.1
-
14
-
-
21744448471
-
Determinants of long-term orientation in buyer-seller relationships
-
Ganesan, Shankar (1994), "Determinants of Long-Term Orientation in Buyer-Seller Relationships," Journal of Marketing, 58 (April), 1-19.
-
(1994)
Journal of Marketing
, vol.58
, Issue.APRIL
, pp. 1-19
-
-
Ganesan, S.1
-
15
-
-
0000789331
-
An updated paradigm for scale development incorporating unidimensionality and its assessment
-
Gerbing, David W. and James C. Anderson (1988), "An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment," Journal of Marketing Research, 25 (May), 186-92.
-
(1988)
Journal of Marketing Research
, vol.25
, Issue.MAY
, pp. 186-192
-
-
Gerbing, D.W.1
Anderson, J.C.2
-
16
-
-
0039083257
-
The effects of trust and interdependence on relationship commitment: A trans-atlantic study
-
Geyskens, Inge, Jan-Benedict E.M. Steenkamp, Lisa K. Scheer, and Nirmalya Kumar (1996), "The Effects of Trust and Interdependence on Relationship Commitment: A Trans-Atlantic Study," Journal of the Academy of Marketing Science, 23 (4), 347-50.
-
(1996)
Journal of the Academy of Marketing Science
, vol.23
, Issue.4
, pp. 347-350
-
-
Geyskens, I.1
Steenkamp, J.-B.E.M.2
Scheer, L.K.3
Kumar, N.4
-
17
-
-
84936824352
-
Economic action and social structure: The problem of embeddedness
-
Granovetter, Mark (1985), "Economic Action and Social Structure: The Problem of Embeddedness," American Journal of Sociology, 91 (November), 481-510.
-
(1985)
American Journal of Sociology
, vol.91
, Issue.NOVEMBER
, pp. 481-510
-
-
Granovetter, M.1
-
18
-
-
84925931560
-
Trust and symbolic exchange
-
Haas, David F. and Forrest A. Deseran (1981), "Trust and Symbolic Exchange," Social Psychology Quarterly, 44 (1), 3-13.
-
(1981)
Social Psychology Quarterly
, vol.44
, Issue.1
, pp. 3-13
-
-
Haas, D.F.1
Deseran, F.A.2
-
21
-
-
0002158279
-
A longitudinal analysis of the ad agency-client relationship: Predictors of an agency switch
-
Henke, Lucy L. (1995), "A Longitudinal Analysis of the Ad Agency-Client Relationship: Predictors of an Agency Switch," Journal of Advertising Research, (March/April), 24-30.
-
(1995)
Journal of Advertising Research
, Issue.MARCH-APRIL
, pp. 24-30
-
-
Henke, L.L.1
-
22
-
-
0000149880
-
The structural equation modeling approach
-
Rick H. Hoyle, ed. Thousand Oaks, CA: Sage Publications
-
Hoyle, Rick H. (1995), "The Structural Equation Modeling Approach," in Structural Equation Modeling, Rick H. Hoyle, ed. Thousand Oaks, CA: Sage Publications, 1-15.
-
(1995)
Structural Equation Modeling
, pp. 1-15
-
-
Hoyle, R.H.1
-
23
-
-
0000485523
-
Replications and extensions in marketing: Rarely published but quite contrary
-
Hubbard, Raymond and J. Scott Armstrong (1994), "Replications and Extensions in Marketing: Rarely Published but Quite Contrary," International Journal of Research in Marketing, 11 (3), 233-48.
-
(1994)
International Journal of Research in Marketing
, vol.11
, Issue.3
, pp. 233-248
-
-
Hubbard, R.1
Armstrong, J.S.2
-
24
-
-
33751555977
-
-
Accessed August 1998
-
Kenny, David A. (1998), "Mediation," (Accessed August 1998) [http://nw3.nai.net/~dakenny/mediate.htm].
-
(1998)
Mediation
-
-
Kenny, D.A.1
-
25
-
-
84953202889
-
The design of replicated studies
-
Lindsay, R. Murray and Andrew S.C. Ehrenberg (1993), "The Design of Replicated Studies," The American Statistician, 47 (August), 217-28.
-
(1993)
The American Statistician
, vol.47
, Issue.AUGUST
, pp. 217-228
-
-
Lindsay, R.M.1
Ehrenberg, A.S.C.2
-
26
-
-
0014331116
-
Statistical significance in psychological research
-
Lykken, David T. (1968), "Statistical Significance in Psychological Research," Psychological Bulletin, 70 (3), 151-59.
-
(1968)
Psychological Bulletin
, vol.70
, Issue.3
, pp. 151-159
-
-
Lykken, D.T.1
-
27
-
-
0039675451
-
-
Accessed August 1998
-
MacKinnon, David P. (1998), "What is Mediation?" (Accessed August 1998) [http://www.public.asu.edu/~davidpm/ripl/mediate.htm).
-
(1998)
What Is Mediation?
-
-
MacKinnon, D.P.1
-
29
-
-
0000172236
-
Auditing of agency-client relations
-
Mitchell, Paul C. (1986/87), "Auditing of Agency-Client Relations," Journal of Advertising Research, 26 (December/January), 29-41.
-
(1986)
Journal of Advertising Research
, vol.26
, Issue.DECEMBER-JANUARY
, pp. 29-41
-
-
Mitchell, P.C.1
-
30
-
-
0002534429
-
The influence of organizational compatibility on account switching
-
- (1988), "The Influence of Organizational Compatibility on Account Switching," Journal of Advertising Research, 28 (June/July), 33-38.
-
(1988)
Journal of Advertising Research
, vol.28
, Issue.JUNE-JULY
, pp. 33-38
-
-
-
31
-
-
0001940619
-
Establishing the causes of disaffection in agency-client relations
-
-, Harold Cataquet, and Stephen Hague (1992), "Establishing the Causes of Disaffection in Agency-Client Relations," Journal of Advertising Research, 32 (March/April), 41 -48.
-
(1992)
Journal of Advertising Research
, vol.32
, Issue.MARCH-APRIL
, pp. 41-48
-
-
Cataquet, H.1
Hague, S.2
-
32
-
-
0002876887
-
Loyalty in agency-client relations: The impact of the organizational context
-
- and Nicholas H. Sanders (1995), "Loyalty in Agency-Client Relations: The Impact of the Organizational Context," Journal of Advertising Research, (March/April), 9-22.
-
(1995)
Journal of Advertising Research
, Issue.MARCH-APRIL
, pp. 9-22
-
-
Sanders, N.H.1
-
33
-
-
0001154055
-
Relationships between providers and users of market research: The dynamics of trust within and between organizations
-
Moorman, Christine, Gerald Zaltman, and Rohit Deshpandé (1992), "Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations," Journal of Marketing Research, 29 (August), 314-28.
-
(1992)
Journal of Marketing Research
, vol.29
, Issue.AUGUST
, pp. 314-328
-
-
Moorman, C.1
Zaltman, G.2
Deshpandé, R.3
-
34
-
-
21344475322
-
The commitment-trust theory of relationship marketing
-
Morgan, Robert M. and Shelby D. Hunt (1994), "The Commitment-Trust Theory of Relationship Marketing," Journal of Marketing, 58 (July), 20-38.
-
(1994)
Journal of Marketing
, vol.58
, Issue.JULY
, pp. 20-38
-
-
Morgan, R.M.1
Hunt, S.D.2
-
36
-
-
21344476142
-
Inductive inference and replications: A bayesean perspective
-
Raman, Kalyan (1994), "Inductive Inference and Replications: A Bayesean Perspective," Journal of Consumer Research, 20 (March), 633-43
-
(1994)
Journal of Consumer Research
, vol.20
, Issue.MARCH
, pp. 633-643
-
-
Raman, K.1
-
37
-
-
21344497205
-
Does competitive environment moderate the market orientation performance relationship?
-
Slater, Stanley and John C. Narver (1994), "Does Competitive Environment Moderate the Market Orientation Performance Relationship?" Journal of Marketing, 58 (January), 46-55.
-
(1994)
Journal of Marketing
, vol.58
, Issue.JANUARY
, pp. 46-55
-
-
Slater, S.1
Narver, J.C.2
-
39
-
-
0040762946
-
Developing an advertising agency-client relationship in the Netherlands
-
Verbeke, Willem (1988/89), "Developing an Advertising Agency-Client Relationship in the Netherlands," Journal of Advertising Research, 28 (December/January), 19-27.
-
(1988)
Journal of Advertising Research
, vol.28
, Issue.DECEMBER-JANUARY
, pp. 19-27
-
-
Verbeke, W.1
|