Product experience and consumer product attribute inference accuracy

Journal of Consumer Marketing

Volumn 15, Issue 4, 1998, Pages 343-357

  Mason, Kevin ^a   Bequette, Joyce ^a  

^a ARKANSAS TECH UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Perception; Product attributes; Product information

Indexed keywords

EID: 0039772593     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769810225984     Document Type: Article

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