Theorizing advertising: Managerial, scientific and cultural approaches

The SAGE Handbook of Marketing Theory

Volumn , Issue , 2009, Pages 89-108

  Hackley, Chris ^a  

^a UNIVERSITY OF LONDON   (United Kingdom)

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EID: 78650030323     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781446222454.n6     Document Type: Chapter

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