The past is a foreign country: Amnesia and marketing theory

Marketing Theory

Volumn 8, Issue 4, 2008, Pages 323-338

  Tadajewski, Mark ^a   Saren, Michael ^a  

^a UNIVERSITY OF LEICESTER   (United Kingdom)

Author keywords

amnesia; critical marketing studies; structuring of marketing theory

Indexed keywords

EID: 84992781276     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593108096539     Document Type: Article

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