Account planning: Current agency perspectives on an advertising enigma

Journal of Advertising Research

Volumn 43, Issue 2, 2003, Pages 235-245

  Hackley, Christopher E ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

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[No Author keywords available]

Indexed keywords

EID: 33747165651     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849903030186     Document Type: Review

References (17)

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3. FELDWICK, P., ED. Pollitt on Planning, Account Planning Group, BMP DDB Needham. Oxfordshire, U.K.: AdMap Publications, 2000.
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8. KENDRICK, A., and K. DEE. "Account Planning: A History, Description and Evaluation of its Use in U.S. Agencies." In Proceedings of the 1992 Conference of the American Academy of Advertising, Leonard N. Reid, ed., 1992.
9. KOVER, A. J., S. M. GOLDBERG, and W. L. JAMES. "The Games Copywriters Play: Conflict, Quasi-Control, a New Proposal." Journal of Advertising Research 35, 4, (1995): 29-41.
10. MEYERS, B. "To Plan or Not to Plan." Journal of Advertising Research 26, 5 (1986): 25-26.
11. OGILVY, D. Ogilvy on Advertising. New York: Vintage Books, Random House, 1985.
12. POLLITT, S. "How I Started Account Planning in Agencies." Campaign, April 20, 1979.
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15. WEICHSELBAUM, H., and A. KENDRICK. "Unpublished Surveys of American and British Agency Researchers and Planners."
16. Cited in Kendrick and Dee, ibid., 1992.
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