Remembering motivation research: Toward an alternative genealogy of interpretive consumer research

Marketing Theory

Volumn 6, Issue 4, 2006, Pages 429-466

  Tadajewski, Mark ^a  

^a UNIVERSITY OF LEICESTER   (United Kingdom)

Author keywords

consumer culture theory; epistemology of suspicion; Ernest Dichter; interpretive consumer research; motivation research; vation research

Indexed keywords

EID: 84990393833     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593106069931     Document Type: Article

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