Advertising research and its influence on managerial practice

Journal of Advertising Research

Volumn 42, Issue 3, 2002, Pages 50-55

  Cornelissen, Joep P ^a   Lock, Andrew R ^b  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

^b UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0013089072     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-42-3-50-55     Document Type: Review

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