메뉴 건너뛰기




Volumn 20, Issue 8, 2007, Pages 488-490

Marketing psychology and the hidden persuaders

Author keywords

[No Author keywords available]

Indexed keywords


EID: 34547804790     PISSN: 09528229     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review
Times cited : (6)

References (21)
  • 4
    • 85133007431 scopus 로고    scopus 로고
    • Existential consumption and irrational desire
    • Elliott, R. (1997). Existential consumption and irrational desire. European Journal of Marketing 34, 285-296.
    • (1997) European Journal of Marketing , vol.34 , pp. 285-296
    • Elliott, R.1
  • 5
    • 85064026252 scopus 로고    scopus 로고
    • Brands as symbolic resources for the construction of identity
    • Elliott, R. & Wattanasuwan, K. (1998). Brands as symbolic resources for the construction of identity. International Journal of Advertising, 17, 131-144.
    • (1998) International Journal of Advertising , vol.17 , pp. 131-144
    • Elliott, R.1    Wattanasuwan, K.2
  • 7
    • 34547785025 scopus 로고    scopus 로고
    • Radical behaviourist interpretation: Generating and evaluating an account of consumer behaviour
    • Foxall, G. (2000). Radical behaviourist interpretation: Generating and evaluating an account of consumer behaviour. The Behaviour Analyst, 21, 145-78.
    • (2000) The Behaviour Analyst , vol.21 , pp. 145-178
    • Foxall, G.1
  • 8
    • 0034409017 scopus 로고    scopus 로고
    • Silent running: Tacit discursive and psychological aspects of management in a top UK advertising agency
    • Hackley, C. (2000). Silent running: Tacit discursive and psychological aspects of management in a top UK advertising agency. British Journal of Management, 11(3), 239-254.
    • (2000) British Journal of Management , vol.11 , Issue.3 , pp. 239-254
    • Hackley, C.1
  • 9
    • 2442609707 scopus 로고    scopus 로고
    • The panoptic role of advertising agencies in the production of consumer culture
    • Hackley, C. (2002).The panoptic role of advertising agencies in the production of consumer culture. Consumption, Markets and Culture, 5(3), 211-229.
    • (2002) Consumption, Markets and Culture , vol.5 , Issue.3 , pp. 211-229
    • Hackley, C.1
  • 10
    • 0042672874 scopus 로고    scopus 로고
    • We are all customers now: Rhetorical strategy and ideological control in marketing management texts
    • Hackley, C (2003). We are all customers now: Rhetorical strategy and ideological control in marketing management texts. Journal of Management Studies, 40(5), 1325-1352.
    • (2003) Journal of Management Studies , vol.40 , Issue.5 , pp. 1325-1352
    • Hackley, C.1
  • 12
    • 0002952777 scopus 로고
    • Humanistic inquiry in consumer research: Philosophy, method and criteria
    • Hirschman, E.C. (1986). Humanistic inquiry in consumer research: Philosophy, method and criteria. Journal of Marketing Research, 23, 237-249.
    • (1986) Journal of Marketing Research , vol.23 , pp. 237-249
    • Hirschman, E.C.1
  • 13
    • 0002020889 scopus 로고
    • Hedonic consumption: Emerging concepts, methods and propositions
    • Summer
    • Hirschman, E.C. & Holbrook, M.B. (1982). Hedonic consumption: Emerging concepts, methods and propositions. Journal of Marketing, 46, Summer, 92-101.
    • (1982) Journal of Marketing , vol.46 , pp. 92-101
    • Hirschman, E.C.1    Holbrook, M.B.2
  • 14
    • 0002126713 scopus 로고
    • The experiential aspects of consumption: Consumer fantasies, feelings and fun
    • September
    • Holbrook, M.B. & Hirschman, E.C. (1982).The experiential aspects of consumption: Consumer fantasies, feelings and fun. Journal of Consumer Research, 9 (September), 132-140.
    • (1982) Journal of Consumer Research , vol.9 , pp. 132-140
    • Holbrook, M.B.1    Hirschman, E.C.2
  • 15
    • 0000320856 scopus 로고
    • On the scientific status of consumer research and the need for an Interpretive approach to studying consumption behaviour
    • Holbrook, M.B. & O'Shaughnessy,J. (1988). On the scientific status of consumer research and the need for an Interpretive approach to studying consumption behaviour. Journal of Consumer Research, 15, 398-403.
    • (1988) Journal of Consumer Research , vol.15 , pp. 398-403
    • Holbrook, M.B.1    O'Shaughnessy, J.2
  • 16
    • 2442582369 scopus 로고    scopus 로고
    • Raiding the postmodern pantry
    • O'Donohoe, S. (1997). Raiding the postmodern pantry. European Journal of Marketing, 31 (3/4), 677-705.
    • (1997) European Journal of Marketing , vol.31 , Issue.3-4 , pp. 677-705
    • O'Donohoe, S.1
  • 19
    • 0033237529 scopus 로고    scopus 로고
    • The social uses of advertising: An ethnographic study of adolescent advertising audiences
    • Ritson, M. & Elliott R. (1999).The social uses of advertising: An ethnographic study of adolescent advertising audiences. Journal of Consumer Research, 26(3), 260-277.
    • (1999) Journal of Consumer Research , vol.26 , Issue.3 , pp. 260-277
    • Ritson, M.1    Elliott, R.2
  • 20
    • 34547744887 scopus 로고    scopus 로고
    • Tiwsakul, R. & Hackley, C. (in press). Young Thai and UK consumers' experiences of television product placement In M. Craig-Lees, G. Gregory & T. Davis (Eds.) Advances in Consumer Research Asia Pacific VII.
    • Tiwsakul, R. & Hackley, C. (in press). Young Thai and UK consumers' experiences of television product placement In M. Craig-Lees, G. Gregory & T. Davis (Eds.) Advances in Consumer Research Asia Pacific Vol. VII.
  • 21
    • 29244490868 scopus 로고    scopus 로고
    • Explicit, non-integrated product placement in British television programmes
    • Tiwsakul, R., Hackley, C & Szmigin, I. (2005). Explicit, non-integrated product placement in British television programmes. International Journal of Advertising 24(1), 95-111.
    • (2005) International Journal of Advertising , vol.24 , Issue.1 , pp. 95-111
    • Tiwsakul, R.1    Hackley, C.2    Szmigin, I.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.