Advertising and promotion: Communicating brands

Advertising and Promotion: Communicating Brands

Volumn , Issue , 2005, Pages 1-264

  Hackley, Chris ^a  

^a UNIVERSITY OF LONDON   (United Kingdom)

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EID: 84950257266     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781446278789     Document Type: Book

References (270)

1. General managerial texts on advertising and promotion
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3. Shimp, T.A. (1997) Advertising, Promotion and Integrated Aspects of Marketing Communications. Florida and Texas: Dryden Press.
4. Managerial introductions to advertising
5. Jones, J.P. (1999) The Advertising Business. New York: Sage.
6. Wilmshurst, J. and Mackay, A. (1999) The Fundamentals of Advertising. Oxford: Butterworth Heinemann, ISBA.
7. Cultural and historical studies on advertising
8. McFall, L. (2004) Advertising: A Cultural Economy. London: Sage.
9. Nava, M., Blake, A., MacRury, I. and Richards, B. (eds) Buy This Book. London: Routledge.
10. Studies of consumption
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16. Introductions to interpretive concepts and methods
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19. Advertising as discourse, from an applied linguistics perspective
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27. Some Useful Academic Journals
28. These can normally be obtained through academic libraries and electronic databases.
29. Advances in Consumer Research(Proceedings of the Association of Consumer Research: downloads are available at http://www.vancouver.wsu.edu/acr/home.htm
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38. Journal of Marketing
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