Sidney levy: Challenging the philosophical assumptions of marketing

Journal of Macromarketing

Volumn 27, Issue 1, 2007, Pages 7-14

  Harris, Garth E ^a  

^a QUEEN S UNIVERSITY   (Canada)

Author keywords

Brand image; Cultural meaning symbols; Market orientation; Marketing concept; Marketing history; Philosophical pluralism; Sidney levy

Indexed keywords

EID: 33947638422     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146706296707     Document Type: Conference Paper

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