Account planning: Its history and its significance for ad agencies

The SAGE Handbook of Advertising

Volumn , Issue , 2007, Pages 184-198

  Feldwick, Paul ^a  

^a NONE

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EID: 39149146125     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781848607897.n12     Document Type: Chapter

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