Asian-americans: Television advertising and the “model minority” Stereotype

Journal of Advertising

Volumn 26, Issue 2, 1997, Pages 47-61

  Taylor, Charles R ^a   Stem, Barbara B ^b  

^a VILLANOVA UNIVERSITY   (United States)

^b Rutgers University   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002150281     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1997.10673522     Document Type: Article

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