I can’t believe it’s not bakhtin!: Literary theory, postmodern advertising, and the gender agenda

Journal of Advertising

Volumn 28, Issue 1, 1999, Pages 11-24

  Brown, Stephen ^a   Stevens, Lorna ^a   Maclaran, Pauline ^b  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b DE MONTFORT UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993045037     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1999.10673573     Document Type: Article

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