Producing marketing: Towards a social-phenomenology of marketing work

Marketing Theory

Volumn 7, Issue 3, 2007, Pages 271-290

  Svensson, Peter ^a  

^a LUND UNIVERSITY   (Sweden)

Author keywords

advertising work; discourse analysis; marketing production; marketing work; social phenomenology

Indexed keywords

EID: 84992838789     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593107080346     Document Type: Article

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