Raiding the postmodern pantry: Advertising intertextuality and the young adult audience

European Journal of Marketing

Volumn 31, Issue 3-4, 1997, Pages 234-253

  O’Donohoe, Stephanie ^a  

^a UNIVERSITY OF EDINBURGH   (United Kingdom)

Author keywords

Advertising; Marketing; Postmodernism; Young people

Indexed keywords

EID: 85135289662     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569710162344     Document Type: Article

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