A strategic approach to building online customer loyalty: Integrating customer profitability tiers

Journal of Consumer Marketing

Volumn 23, Issue 7, 2006, Pages 421-429

  Pitta, Dennis ^a   Franzak, Frank ^b   Fowler, Danielle ^a  

^a UNIVERSITY OF BALTIMORE   (United States)

^b VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

Author keywords

Customer loyalty; Customer relations; Electronic commerce; Internet shopping; Profit maximization

Indexed keywords

EID: 33751001623     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760610712966     Document Type: Article

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