Customer size and customer profitability in non-contractual relationships

Journal of Business and Industrial Marketing

Volumn 20, Issue 3, 2005, Pages 148-155

  Van Triest, Sander ^a  

^a UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

Business to business marketing; Customer relations; Customers; Profit valuations

Indexed keywords

EID: 17744365571     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620510592768     Document Type: Article

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