Customer profitability analysis reports for resource allocation: The role of complex marketing environments

Abacus

Volumn 40, Issue 2, 2004, Pages 238-258

  Cardinaels, Eddy ^a   Roodhooft, Filip ^b   Warlop, Luk ^b  

^a TILBURG UNIVERSITY   (Netherlands)

^b UNIVERSITY OF LEUVEN   (Belgium)

Author keywords

Complexity; Customer profitability analysis; Decision making; Resource allocation

Indexed keywords

EID: 57049170049     PISSN: 00013072     EISSN: 14676281     Source Type: Journal    
DOI: 10.1111/j.1467-6281.2004.00153.x     Document Type: Article

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