When do firms use different types of customer accounting?

Journal of Business Research

Volumn 59, Issue 12, 2006, Pages 1257-1266

  Lind, Johnny ^a   Strömsten, Torkel ^a  

^a STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

Author keywords

Customer accounting; Customer measurement; Customer profitability; Interfaces; Relationships; Resources

Indexed keywords

EID: 33751235277     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.09.005     Document Type: Article

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