메뉴 건너뛰기




Volumn 45, Issue 3, 1999, Pages 291-297

Membership clubs as a tool for enhancing buyers' patronage

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0038151256     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(97)00241-5     Document Type: Article
Times cited : (36)

References (16)
  • 2
    • 0011939750 scopus 로고
    • Customer Satisfaction, Market Share, and Profitability: Findings from Sweden
    • (July
    • Anderson, E. W., Fornell, C., and Lehman, D. R.: Customer Satisfaction, Market Share, and Profitability: Findings from Sweden. Journal of Marketing (July 1994): 53-66.
    • (1994) Journal of Marketing , pp. 53-66
    • Anderson, E.W.1    Fornell, C.2    Lehman, D.R.3
  • 3
    • 0039066478 scopus 로고
    • The Art of Relationship Marketing
    • (May
    • Brierley, H. M.: The Art of Relationship Marketing. Direct Marketing (May 1994): 25-26.
    • (1994) Direct Marketing , pp. 25-26
    • Brierley, H.M.1
  • 4
    • 0345969857 scopus 로고
    • Seeking a Faithful Attraction
    • Cohen, R., and Hunt, E.: Seeking a Faithful Attraction. Precision Marketing (1994): 21-22.
    • (1994) Precision Marketing , pp. 21-22
    • Cohen, R.1    Hunt, E.2
  • 5
    • 77951516228 scopus 로고
    • Customer Loyalty: Toward an Integrated Conceptual Framework
    • Dick A.S., Basu K. Customer Loyalty. Toward an Integrated Conceptual Framework Journal of the Academy of Marketing Science. 22(Spring):1994;99-113.
    • (1994) Journal of the Academy of Marketing Science , vol.22 , Issue.SPRING , pp. 99-113
    • Dick, A.S.1    Basu, K.2
  • 6
    • 0040142449 scopus 로고
    • Marketing Cost Analysis: A Modularized Contribution Approach
    • (July
    • Dunne, P. M., and Walk, H. L.: Marketing Cost Analysis: A Modularized Contribution Approach. Journal of Marketing (July 1977): 83-94.
    • (1977) Journal of Marketing , pp. 83-94
    • Dunne, P.M.1    Walk, H.L.2
  • 7
    • 38249029170 scopus 로고
    • Differentiation: Begin with Customer
    • Fulmer W.E., Goodwin J. Differentiation. Begin with Customer Business Horizons. 31:1988;55-63.
    • (1988) Business Horizons , vol.31 , pp. 55-63
    • Fulmer, W.E.1    Goodwin, J.2
  • 8
    • 0347231022 scopus 로고
    • Lesson from the Recession
    • Ganesan M. Lesson from the Recession. Direct Response. 7:1994;26-27.
    • (1994) Direct Response , vol.7 , pp. 26-27
    • Ganesan, M.1
  • 9
    • 0347861329 scopus 로고
    • Is It Customer Loyalty or Sales Promotion?
    • Hawkes A. Is It Customer Loyalty or Sales Promotion? Direct Response. 7:1994;23-25.
    • (1994) Direct Response , vol.7 , pp. 23-25
    • Hawkes, A.1
  • 10
    • 0347861331 scopus 로고
    • Meta Group Processors
    • Meta Group: Residual Value Report, 5/390 Processors, 1995, p. 40.
    • (1995) Residual Value Report , vol.5 , Issue.390 , pp. 40
  • 12
    • 0007955680 scopus 로고
    • The Implementation of Relationship Marketing in Commercial Banks
    • Perrien J., Filiatrault C., Ricard L. The Implementation of Relationship Marketing in Commercial Banks. Industrial Marketing Management. 22(May):1993;141-148.
    • (1993) Industrial Marketing Management , vol.22 , Issue.MAY , pp. 141-148
    • Perrien, J.1    Filiatrault, C.2    Ricard, L.3
  • 13
    • 84954978935 scopus 로고
    • Exploiting Niches Using Relationship Marketing
    • Shani D., Chalasani S. Exploiting Niches Using Relationship Marketing. Journal of Consumer Marketing. 9(Summer):1992;330-342.
    • (1992) Journal of Consumer Marketing , vol.9 , Issue.SUMMER , pp. 330-342
    • Shani, D.1    Chalasani, S.2
  • 14
    • 0347861327 scopus 로고
    • How Not to do Relation Marketing
    • Stacey R. How Not to do Relation Marketing. Direct Marketing. 56(February):1994;67-68.
    • (1994) Direct Marketing , vol.56 , Issue.FEBRUARY , pp. 67-68
    • Stacey, R.1
  • 15
    • 0002480924 scopus 로고
    • How Advertising Works: A Planning Model
    • Vaughn R. How Advertising Works. A Planning Model Journal of Advertising Research. 20:1980;27-33.
    • (1980) Journal of Advertising Research , vol.20 , pp. 27-33
    • Vaughn, R.1
  • 16
    • 0001269514 scopus 로고
    • Issues and Advances in Segmentation Research
    • (August
    • Wind, Y.: Issues and Advances in Segmentation Research. Journal of Marketing Research (August 1978): 317-337.
    • (1978) Journal of Marketing Research , pp. 317-337
    • Wind, Y.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.