B2B brand management

B2B Brand Management

Volumn , Issue , 2006, Pages 1-357

  Kotler, Philip ^a   Pfoertsch, Waldemar ^b   Michi, Ines ^c  

^a NORTHWESTERN UNIVERSITY   (United States)

^b PFORZHEIM UNIVERSITY   (Germany)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84892020826     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/978-3-540-44729-0     Document Type: Book

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