Exploring managers’ perceptions of the impact of sponsorship on brand equity

Journal of Advertising

Volumn 30, Issue 2, 2001, Pages 41-51

  Cornwell, T Bettina ^a,b   Roy, Donald P ^c,d   Steinard, Edward A ^c,e  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b UNIVERSITY OF QUEENSLAND   (Australia)

^c UNIVERSITY OF MEMPHIS   (United States)

^d Kellogg Company ^*  (United States)

^e KELLOGG COMPANY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038968623     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2001.10673636     Document Type: Article

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