Buying Group Choice: The Effect of Individual Group Member's Prior Decision Frame

Psychology and Marketing

Volumn 19, Issue 1, 2002, Pages 59-90

  Stoddard, James E ^a   Fern, Edward F ^b  

^a APPALACHIAN STATE UNIVERSITY   (United States)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036217081     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.1002     Document Type: Article

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