Process heuristics in organizational buying: Starting to fill a gap

Journal of Business Research

Volumn 59, Issue 2, 2006, Pages 186-194

  Barclay, Donald W ^a   Bunn, Michele D ^b  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

Buying decision approaches; Organizational buying; Process heuristics

Indexed keywords

EID: 30344466063     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2005.08.003     Document Type: Article

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