The influence of purchase situation on buying center structure and involvement: A select meta-analysis of organizational buying behavior research

Journal of Business Research

Volumn 58, Issue 10, 2005, Pages 1381-1390

  Lewin, Jeffrey E ^a   Donthu, Naveen ^b  

^a BOSTON COLLEGE   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Buying behavior; Buying center structure; Purchase situation

Indexed keywords

EID: 23944431651     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2004.09.004     Document Type: Article

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