Why divide consumer and organizational buyer behaviour?

European Journal of Marketing

Volumn 34, Issue 7, 2000, Pages 780-796

  Wilson, Dominic F ^a  

^a UNIVERSITY OF SALFORD   (United Kingdom)

Author keywords

Buyers; Consumer behaviour; Consumer marketing; Organizational behaviour; Purchasing

Indexed keywords

EID: 85022214556     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560010331207     Document Type: Article

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